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Nike's Nigeria #WorldCup kits sell out in 15 minutes

  • Nike's Nigeria #WorldCup kits sell out in 15 minutes
  • Nike got $ 260M in 3 minutes from the Nigerian Kit. Their contract with the Nigerian Football Federation was $ 3.6M for 3 years.
Nigeria may not be favourites for the World Cup, but they seem to have won fans over with their new kit for Russia.

Three million people pre-ordered replica shirts, according to the Nigeria Football Federation, and shoppers queued outside Nike's flagship store in London on Friday to try to get their hands on the clothing.


The home and away shirts, priced at £64.95, were sold out on the sportswear giant's website soon after they were released.
Arsenal's Alex Iwobi is among the players who modelled the kit, which was first revealed back in February, along with Leicester's Wilfried Ndidi, who wore a branded bucket hat and jacket for the promotional photos.

The makers describe the home kit as a "subtle homage to Nigeria's '94 shirt, with its eagle wing-inspired black-and-white sleeve and green torso".

The away kit, meanwhile, is a "cool, refined vision" of a classic full-green strip.

Nigeria are set to wear their new shirt when they face England in their World Cup warm-up game at Wembley on Saturday (17:15 BST).
Passers-by were sharing photos of the queues outside Nike's store in London

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